These four mental processes help us remember an experience by storing it in the long-term memory, which means we can recall and use it later on in life. The process of remembering is relatively automatic, but we do have to pay attention to what we’re doing in order to engage these processes successfully. Additionally, the better you are at engaging these processes at any given time, the easier it will be to recall something later on when you want to use it again. Let’s take a look at these four mental processes now!
Repetition is one of the mental processes
Repetition occurs when information in consumers mind repeated overtime. When we see something multiple times, our brains are better able to store it for later. If you’re trying to remember a key term or fact, reading it over and over is more effective than one quick read. This can apply to anything from flashcards to presentations—the more familiar you make something seem, the easier it is for your brain to recall.
After all, memory is mostly about familiarity; patterns in information jump out at us faster because they stick out in our minds like sore thumbs (no pun intended). Many learning experts actually cite repetition as their top strategy for how to remember things. And that works across different media, too: The more places you review something, the easier it will be to find again later on!Develope Soft Skills. 10 Ways to Be Employable
Imagine what you’re trying to remember as vividly as possible. Use all five senses to see it, smell it, hear it and touch it. If you’re working with dates and facts for a history paper, see yourself walking around town in ancient Rome. Be sure not to stop at just seeing what you need to remember; feel free to imagine touching objects and smelling aromas while remembering information. This will help your brain create connections between visual stimuli and your memory of that object or fact.
You may want to try practicing visualization techniques like these on simple things you want to remember—such as names—before moving on to more complicated data points. Practicing visualization is also helpful when we have an overwhelming amount of information that we need quickly internalize. If you’re headed into a meeting, don’t waste time reading slides and taking notes.
dual coding involves customers using two of their senses such as touch and smell to remember things.
When we hear or see something new, it may be hard to remember it. For example, in a busy restaurant, if a waiter tells you that your table is ready, it’s likely that you will forget what your server looks like and how he announced your table was ready—even though those facts might be useful to recall later. A way to make things easier to remember is by associating new information with something familiar.
If a waiter were to put on silly dance moves while announcing your table was ready, for instance, you would probably remember him more easily. The lesson here? Find creative ways to connect (or associate) new info with something already known or easily recognizable. It can be helpful both when learning and when trying to retain information over time.
Meaningful encoding happens where something to be bought is related to what has been in their mind for a long period of time,
Whether you’re studying for a test or looking to find new ideas for a project, you can always rely on mind mapping. This process involves writing down an idea at its core and then listing all related topics and subtopics, helping your brain make sense of everything by organizing it into an easily digestible format. Learning something new? Try using mind mapping to break it down into bite-sized pieces. In a rush? Mind mapping helps you prioritize what’s most important so that you don’t miss any details.
chunking; consumers remember bit by bit of a particular product, for example, the colour of the product, the physical state of the product etc.
Dual encoding may not be very useful for studies, but it is useful for other activities such as shopping.
The other mental processes chunking, meaningful encoding and repetition are very useful for studies as they help remember nonphysical things like what was learnt in class.
Repeated studying of a concept after learning in class helps a student remember a concept in an exam setting.
Equally, while shopping, the consumer is likely to buy what he/she is used to buying repeatedly. Chunking and meaningful encoding are also useful for students and shoppers as well.